Our Team
Disciplined Investors.
Collaborative Partners.
Trusted Stewards.
At Flat Water Investments, our team brings together backgrounds in business operations, finance, and long-term company building. We are entrepreneurs, analysts, and strategic thinkers—united by a shared commitment to building lasting value across every investment.
What Sets Us Apart
Relationships Rooted in Trust
With a hands-on approach and long-term perspective, we partner closely with founders, investors, and industry stakeholders to help businesses scale, adapt, and succeed.
Expertise
Cross-disciplinary expertise across investment types, industries, and asset classes
Analysis
Rigorous analysis grounded in data, insight, and experience
Technology
Deployment of advanced automation systems, robotics, and AI
Clarity
Collaborative mindset that values transparency and alignment
Experience
Proven leadership in navigating complex transactions and unlocking growth
Our team is small by design — nimble, focused, and dedicated to every partnership we undertake.
John McCoy
CEO
John leads the firm’s overall strategy and investment direction. As founder and owner, he brings decades of experience in business operations, acquisitions, and long-term value creation.
Lance Lindner
CFO
Manages financial strategy and deal execution across the portfolio. He specializes in structuring investments with a focus on long-term performance and capital efficiency.
Jacob McCoy
Vice President, Business Development
Leads marketing and brand strategy across Flat Water’s businesses. He focuses on positioning, communication, and creating momentum across the portfolio.
